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Three Things That Took Me From Small Deals to 850 Multifamily Units

Walking a 200-unit in Longview, Texas: the first deal, finding the opportunity before the money, and the specific why behind scaling to 850 units.

We are under contract for another 200 rentals. I'm walking this property in Longview, Texas while I explain the three things you need to do to scale into buildings like this in less than five years. Exactly what I did is exactly what you can do.

When we close this one, it puts me at about 850 units, and we're under contract for three other deals in Texas on top of it. None of that started with money. It started with one deal nobody else wanted.

Step One: Buy the First Deal, and Skip the Small Stuff

Everything begins with becoming the most obvious buyer for a property. There are a few skills that go into that, but the first one is obvious: you have to buy the first darn deal. It will probably be the hardest one.

Here's what I would skip. Single family, duplex, triplex, fourplex. Do not do the residential.

I started there, and it was a waste of time. Did it cash flow a little? Yeah, kind of. But after eight years of buying those, I had a mighty $2,000 a month in cash flow. It paid for my tiny mortgage on my tiny house in a place I didn't want to live. That's about as far as that goes.

Whatever your favorite source is, a lot of them will push the house hack or the single-family investment as the path to financial freedom. The reason they do it is that it's cheap. It's easier to wrap your head around a smaller purchase price.

What they don't teach you is that a bigger deal that makes more money is easier to align more capital to. Your goal in any investment is not to buy the cheapest thing you can. It's to buy the best thing you can in the best area you can.

Why This 200-Unit Is Available at All

I'm in Longview, Texas. This may not be the best area of all time, but it's an awesome little submarket out here in East Texas.

This 200-unit is available because the current operations at the property aren't allowing them to lease up. All of their neighbors are at high occupancy. The building isn't the problem: their management structure has leasing issues, and those are issues we are uniquely equipped to solve.

That's the whole answer to how we became the most obvious buyer for this property. In Stephenville, Texas, we own about 180 units, and a lot of them had leasing problems. We fixed it. That's a tertiary market. In Abilene, out in West Texas, we own 244 units and we're under contract for another 80. Some of those buildings had leasing problems. We fixed all of them.

We specialize in doing lease-up on large multifamily properties in tertiary markets. So when there's a problem at a large property in a tertiary market, guess who the first call goes to.

And all of that started with the first deal. There was a 38-plex on market and nobody wanted it. We came in and did the project. It was listed at $2 million, seller financeable, and they wanted 15% down.

Step Two: Find the Opportunity Before the Money

I didn't have the $300,000. What I did have was the deal, and that's the second thing.

You don't need to find the money first. You don't need to find the debt first. Everyone focuses on where the cash is coming from. My question is: the cash for what?

If you have no opportunity, you will raise no capital. That is a hard and fast rule. There is no way to raise money for a deal that does not exist.

Your mission in buying the first deal, believe it or not, is actually finding the first deal. It is not finding the money for the first deal. It is not earning the money for the deal.

Here's the secret nobody taught me when I was trying to escape the nine-to-five. Every deal is purchased with cash. Every single deal is 100% purchased with cash. It could be your cash, someone else's cash, the seller's cash, or the bank's cash. No matter how you structure it, every deal transacts in cash, and the money is always made up.

You need to make up the money to the deal you have. If you have high cash flow, you're likely going to do it with debt. If you have a bunch of upside, you're going to bring on equity partners who want a piece of that upside with you. The shape of the deal tells you which.

And you do these deals to build your résumé, the way you would with any other job, so that you become the most obvious buyer for apartments like the one behind me.

Step Three: Have a Specific Why

Step three is the one that gets everyone. You have to have a very specific reason you're doing all of this.

If you just want to make more money and buy more apartments, that's not enough. I see a lot of those guys. They come up all the time on the internet, and I see them losing their apartments several years later. Again and again. More money, more scale: it's not a good motivator.

Mine was specific. I wanted to retire my wife. I wanted to build our dream house. I wanted to provide for my kids. And I wanted to leave Washington state. That's what it took for me to leave my job, for her to leave hers, and for me to make this my career.

The Math Is Non-Negotiable, and It's Algebra One

The other thing you have to be able to do is some basic math. This one isn't optional.

Cash flow is not hard to calculate. Building values are not hard to calculate. This is algebra one. Spend a little time finding a community that underwrites deals, or learn to do them yourself and practice weekly until you're good at it. If you know how to underwrite a deal and you transact a few times, you will get extremely good at the numbers very quickly.

And if you understand how real estate works, you'll understand why you buy something like this. Yes, this property is going to be a cash flow monster, and yes, it cash flows on day one. Every deal has to.

But look at the upside. We're buying this for a little under $13 million, which may sound like a lot. For 200 units stabilized, this is worth $17 to $19 million depending on market conditions at exit. There are millions and millions of dollars to be made here.

What's the actual job? Basic maintenance and leasing. Fix up a few decks, fix up a few interiors, and do lease-up.

Why Bigger Deals Motivated Me

One thing that pushed me into bigger apartments instead of small stuff is the ratio of work to reward.

This will be a big project and a hard project, but we will make millions of dollars doing it. Think about how long it takes an average person in their nine-to-five to save up millions of dollars. Then look at the actual hours we'll work here.

I'm going to put in a lot of hours. Depending on where you're at and what you do, I'll be compensated something like 10 to 50 times what an average person makes. I will make more on this project than some people make in their entire combined careers, working a really hard couple of years. And this one will likely be done inside a 12-month cycle.

Now, that's harder than it sounds on YouTube. But it's not that hard for the amount of money we make.

Key Takeaways

  • Skip the residential ladder. Eight years of small properties got me $2,000 a month. A bigger deal that makes more money is easier to align capital to.
  • Your goal is not the cheapest property. It's the best property in the best area you can get.
  • Specialize in solving one problem. We fix leasing and lease-up at large properties in tertiary markets, which is why we get the first call on deals like this 200-unit.
  • Find the opportunity before the money. You cannot raise capital for a deal that doesn't exist.
  • Every deal is bought with cash: yours, a partner's, the seller's, or the bank's. The money gets made up to fit the deal.
  • Have a specific why. "More money, more scale" is how people end up losing buildings a few years later.

Scale really is what matters in real estate, but don't focus on unit count. Focus on dollars. Bringing a property from $13 million to $17 million (and that's the low end) is a lot of money for a lot of people. That alone is a good enough goal to get you going.

But you have to do the first deal, you have to understand the numbers, and you have to find the opportunity before you find the cash. Put those three together and you're going to do just fine.

Watch the full property walkthrough above to see the building and the business plan. If you want the structures behind deals like the 38-plex, "The Book on Creative Real Estate" covers them, there's a free course on getting started in multifamily, a free community that includes a deal calculator, and mentorship details on the site.

Read the episode transcript

Original automatic captions. Names, numbers, and punctuation may contain transcription errors.

0:00 We are under contract for another 200
0:03 rentals. I'm going to walk this property
0:04 while I'm going to explain to [music]
0:05 you the three things that you need to do
0:07 to be able to scale to properties like
0:09 this in less than 5 years in your
0:11 investing career. Exactly what I did is
0:13 exactly what you can do. Uh, by the way,
0:15 this will put me at about 850 units when
0:17 we close and we're under contract for
0:19 three other deals in Texas. How do we do
0:21 this? Well, it all starts at the
0:22 beginning. You need to become the most
0:23 obvious buyer for any property. There's
0:26 a few different skills that you need to
0:27 pick up to do this, but the first thing
0:28 you have to do is kind of obvious. The
0:29 other two I will share on this video as
0:30 well, but the first [music] one you need
0:32 to buy the first darn deal. It will
0:33 probably be the hardest. Here's what I
0:35 would skip. Single family, duplex,
0:37 triplex, forplex. Do not do the
0:38 residential. I started there. It was a
0:40 waste of time. Did it cash flow a little
0:42 bit? Yeah, kind of. But 8 years of
0:44 buying those, I got a mighty 2 grand a
0:46 month of cash flow. Paid for my tiny
0:48 mortgage and my tiny house in a place I
0:50 didn't want to live. That's about as far
0:51 as that goes. So, you're following
0:53 Bigger Pockets or whatever the whatever
0:55 your favorite source is. A lot of them
0:56 will talk about the house hack, but so
0:57 many people talk about the house hack
0:58 being the way to financial freedom
0:59 [music] or single family investment. And
1:01 the reason they do it is because it's
1:03 cheap. It's easier to wrap your head
1:04 around a smaller [music] purchase price.
1:06 What they don't teach you is that a
1:08 bigger deal that makes more money is
1:09 going to be easier to align more capital
1:11 to. Your goal is not to buy the cheapest
1:13 thing you can in any investment. It's to
1:16 buy the best thing you can in the best
1:17 area you can. I'm in Long View, Texas.
1:19 [music] This may not be the best area of
1:21 all time, but it's a awesome little subm
1:23 market out here in East Texas. This 200
1:26 unit is available because the current
1:27 operations of this property are not
1:29 allowing them to lease up. Now, all
1:30 their neighbors are at high occupancy,
1:32 [music] but their management structure
1:33 has some leasing issues that we are
1:35 uniquely equipped to solve. How did we
1:37 become the most obvious buyer for this
1:39 property? Well, in Stevenville, Texas,
1:40 about 180 units. A lot of them had
1:42 leasing problems. We fixed it. That's a
1:44 tertiary market. Abalene, Texas, out in
1:46 West Texas, we own 244 units under
1:50 contract for another 80. Some of those
1:52 buildings had leasing problems. We fixed
1:53 all the leasing problems. We specialize
1:55 in doing lease up in large multif family
1:58 properties [music] in tertiary markets.
1:59 So when there's problems at large
2:01 properties in tertiary markets, guess
2:03 who the first call is? Me. That all
2:05 started with the first deal. There's a
2:07 38x on market. No one wanted it. And so
2:10 we came in and we did the project. It
2:12 was on market for $2 million seller
2:13 financable. They wanted 15% down. I
2:15 didn't have the $300,000, but what I did
2:17 have was the deal, which is thing number
2:20 two. You [music] don't need to find the
2:21 money first. You don't need to find the
2:23 debt first. Everyone focuses on where's
2:25 the cash coming in? My question, the
2:27 cash for what? If you have no
2:29 opportunity, you will raise no capital.
2:31 That is a hard and fast rule. There is
2:33 no way to raise money for a deal that
2:35 does not exist. Your mission in buying
2:37 the first deal, believe it or not, is
2:39 actually finding the first deal. It is
2:42 not finding the money for the first
2:43 deal. It is not earning the money for
2:44 the deal. Here's the secret that no one
2:45 taught me when I was trying to escape
2:47 the 9 to5. Every deal is purchased with
2:49 cash. Every single [music] deal is 100%
2:51 purchased with cash. Now, it could be
2:52 your cash, it could be someone else's
2:53 cash, it could be the seller's cash, it
2:54 could be the bank's cash. No matter how
2:56 you're structuring it. Every deal is
2:57 transacted with cash. And the money is
2:59 always made up. You need to make up the
3:01 money to the deal you have. You have
3:02 high cash flow. You're going to do it
3:04 likely as debt. If you have a bunch of
3:05 upside, you're going to bring on some
3:07 equity partners who want a piece of that
3:08 upside with you. [music] But you do
3:10 these deals to build your resume like
3:13 you would any other job so you become
3:15 the most obvious buyer for apartments
3:17 like what's [music] right behind me.
3:18 Step three is the one that gets
3:19 everyone. You actually have to have a
3:21 very specific why on why you're doing
3:22 everything if you just want to go make
3:24 more money and buy more apartments. Uh I
3:26 see a lot of those guys. They come up
3:27 all the time on the internet. I see them
3:29 losing their apartments several years
3:30 later all the time. And I see this again
3:32 and again and again. More money, more
3:34 scale. Not a good motivator. I wanted to
3:36 retire my wife. Wanted to build our
3:38 dream house. Want to provide for my
3:39 kiddos. [music] And I wanted to leave
3:41 Washington state. So for me to leave my
3:42 job, for her to leave her job, for I to
3:44 make this my career. Another thing you
3:46 have to be able to do, and this is
3:47 non-negotiable, you just need to be able
3:48 to do some basic math. Cash flow is not
3:50 hard to calculate. Building values are
3:53 not hard to calculate. This is algebra
3:55 one. Spend a little bit of time getting
3:57 a community that underwrites deals or
3:59 learn how to do them and practice them
4:00 weekly until you get good at this. If
4:02 you know how to underwrite a deal and
4:04 you transact a few times, you will get
4:06 extremely good at doing numbers. If you
4:09 understand how real estate works, you'll
4:11 understand why you buy this. Now, yes,
4:13 this thing is going to be a cash flow
4:15 monster. And yes, it cash flows day one.
4:17 Every deal has to. But the upside on
4:19 this, we're buying this for a little
4:20 under $13 million, which may sound like
4:23 a loss, but for 200 units stabilized,
4:26 this is worth 17 to $19 million,
4:29 depending on market conditions on exit.
4:31 There is a ton of upside, millions and
4:33 millions of dollars to be made. What is
4:34 the actual job? Basic maintenance and
4:37 leasing. One thing that motivated me to
4:38 get into bigger apartments instead of
4:40 buy the small stuff. Think about the
4:41 amount of work that goes into this. This
4:42 will be a big project. is going to be a
4:44 hard project, but we will make millions
4:45 of dollars doing it. Think how long it
4:47 takes for an average person in their 9
4:49 to5 to save up for millions of dollars.
4:52 Then look at the actual hours that we'll
4:53 work here. This is going to be a hard
4:55 job. I am going to put in a lot of hours
4:57 of work. I'll be compensated depending
4:59 on where you're at, like 10 to 50 times
5:01 what an average person [music] makes
5:03 depending on what your job is and where
5:04 you're at in the country. Uh, I will
5:06 make a lot more than some people make in
5:07 their entire combined [music] careers
5:10 working a really hard couple years at
5:12 this project. Better yet, this project
5:14 will likely be done by the end of
5:16 [music] the 12-month cycle. All we have
5:18 to do is fix up a few decks, fix up its
5:20 few interiors, and do lease [music] up.
5:22 Now, that's a lot harder than it sounds
5:24 on YouTube, but it's not that hard for
5:27 the amount of money we make. Scale is
5:29 really important in real estate. Don't
5:30 focus on unit count. Focus on dollars.
5:33 Bringing property from 13 million to 17
5:35 million and say we [music] hit the low
5:37 end is a lot of money for a lot of
5:39 people. That is a good enough goal to
5:41 get you going. But you have to do the
5:43 first deal. You have to understand the
5:45 numbers and you have to find the
5:47 opportunity before you find the cash. If
5:49 you can put all those things together,
5:51 you're going to do just fine.

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